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In het kort

Noord-Holland
40 uur p/week
Marketing Manager/Director
Hospitality
HBO
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Marketing director sport/travel – Amsterdam

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In het kort

Noord-Holland
40 uur p/week
Marketing Manager/Director
Hospitality
HBO

De organisatie

This organization started as a student project of their founder. As a huge football fan he wanted to make it easy for fans to book a complete travel package when visiting a football game abroad. As a one-stop-shop they arrange the flight, hotel and game use you can personalize to your preference as well. Their goal is to be the best in their niche and they’ve already steadily grown to one of the market leaders in Europe. Not only providing football tickets, but also other sport events. The organization now helps thousands of fans in over 12 European countries each year through their local websites.
 
The last year they have acquired several new brands from six countries. This means a lot of new challenges and a bigger team from different countries. The organization has offices in Denmark, Sweden and Hungary. Their headquarters are in Amsterdam. The team consists of 45 international talents with a passion for travel.


De functie

As marketing director your are responsible for building and leading an efficient marketing organization as well as working closely with the marketing leads in their international offices. You are responsible for the marketing strategy and the further development of the local brands as well as the overall brand. With the team you will develop advanced marketing campaigns through multiple channels with the team. The campaigns are focused on two revenue streams: customer acquisition and customer retention. Through online campaigns and paid media campaigns new customers are targeted. Through CRM campaigns the customer base is targeted with a focus on retention and expansion. As a marketing director you will develop a holistic marketing strategy and address these two streams.

The company is growing with new local brands every year. As a marketing director it is expected that new marketing opportunities are identified and addressed in order to accelerate sales and customer retention. The team consists of multiple digital marketing specialists with each their own skill set. The team will be expanded and you are in charge of growing the team.

To understand the target audience experience in an e-commerce environment or in the online travel sector is needed. Also a deep understanding of digital marketing channels like Paid media and CRM in a B2C environment are necessary. But most importantly with an international team that is growing, knowing how to build a team and train talent is essential in this role.

Dit wordt er van jou gevraagd

  • Minimum 5 years experience leading a marketing team
  • Experience with e-commerce or in an online travel organization
  • Good understanding of PPC, SEO and CRM
  • Strong people and social skills
  • Data-driven approach to managing projects and campaigns

Dit krijg je ervoor terug

  • A salary up to 100k a year
  • 24 vacation days
  • Work and built a international team
  • Yearly company trips to an event

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